I worked with Hurley Australia to launch their social media presence. Hurley do a great job of communicating their brand in the US, so Hurley needed to uphold the brand & communicate it to a local audience. I supplied a strategy outlining the content types, regularity, tone and how to engage via social media.
Along with the strategy I supplied some brand touch point to highlight other avenues of engagement. I also provided some persona types that helped to show who the brand was aimed at, their daily routines and time/point of engagement.
*Photography done for Dear Suburbia launch on the Gold Coast